An introduction to Video Advertising discussing its role in marketing, adspend, the work of the IAB Council and showcasing examples of creativity in video.
I know I know – It’s all about Leveson this morning! I have listened to the depressing antics of the despicable media and also the sad tales of desperate celebrities and I thought ‘what’s going to cheer me up today?’
Another hero of mine – looking back at some of my animation work, I can see very clear references to his. I wish I had met him!
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” ~Saul Bass
Now, if any clients are reading this – I’m not necessarily agreeing with the not giving a damn bit, but I understand the meaning in this statement. I want to make beautiful things too!
One of my favourite title sequences he did below for It’s a Mad Mad Mad Mad World:
I knew it was coming and I think it’s for the best but that didn’t stop me from shedding a tear….
During my usual procrastinations (ahem) research! I nipped on over to my usual hiding place http://www.airside.co.uk as, quite simply, I love them. Lots of people obsess over ‘popstars’ ‘filmstars’ and the like, mine was Airside!
May 2001 – I was introduced, via my superb boss at the time, to Airside and the potty, Fred Deakin, Alex and Nat and honestly, since then they have been my inspiration.
I have followed everything they have done and have (countless times) scoured their site for an idea. In fact they have always been the first place I would look. Whether commercial work or personal I have ripped them off more than a couple of times. Christ, I even covered my first childs nursery walls with copies of the singing animal vinyls, taken straight from their Orange Playlist bumper project
Nice Weather For Ducks still makes it onto all of my playlists…
Here’s to a brand new year and resolutions and hopes and dreams!
I have a small list of achievable goals I fully intend to realise in the next few weeks / months – but seeing this video made me think of the big one!
For as long as I can remember I have always wanted to be the very best at something….. anything ??? Watch this video (while you can as it is apparently being taken off YouTube due to copyright issues!)
How wonderful would it be to find that one thing you are better than anyone else at… regardless of what it is!
I love keeping an eye on Google for the latest doodles. I can imagine there are a crack team of researchers, animators and illustrators, waiting in the wings to get their work seen by millions, the creative world at their feet! Their latest is a simple homage to Freddie Mercury who would have been turning 65 – love it!
….again, the music isn’t my cuppa tea, but blimey I adore the real-time graphics. I bet we’ll see a lot more of this style of interactive graphics from now on!
We are full steam ahead with our Hippotizer training, for Boiling Frog The Musical, incorporating our own ideas for real-time motion graphics on stage.
(perhaps Beyonce’s was also done with the Hippotizer!!)
I wasn’t a massive fan of Bruno Mars (I am now!) but this video had me enthralled. There is a cut (Did you spot it?) but it looks to be done almost seamlessly and the sheer talent is evident.
It appears to me that a great idea and a healthy dose of talent can trump technology!
I happened to find this film last week, at a crucial moment when I was about to see a client. Deliriously tired and strung out from a manic month this film struck a chord with me and I will watch it again and again.
With over twenty years of corporate film-making experience and a full range of the latest equipment, VWP will work with you to capture the essence of your product, company or message from initial concept through to a finished film. We will also ensure delivery of the film in the very best format(s) for your requirements.
Your company, product or purpose is essential to the success of the film so we will take time to research and get to know your brand. We will co-develop any initial concepts you may already have and/or provide our ideas using our wealth of experience and knowledge of film.
Once a brief and a budget has been agreed, we will arrange locations, props and any permissions required. On the day of filming VWP will arrive on location early, set up our film, lighting, and sound equipment, meet any presenters and ensure they are at ease. We are a small crew and strive to cause minimum disruption, if any, to the normal working function of your company during filming.
Once we're happy we have all the required footage, we take the rushes away for post-production, editing, sound, music and animation. We will keep you updated and send frequent links to our secure website for you to check progress and enable you to make comments and amends.
